REACHING YOUR GOALS
Do you have a workable and actionable sales strategy with the right metrics?
Are you gaining the optimum level of self-pay residents?
Do you have a pipeline of people interested in joining your care teams?
Do your team have the essential skills to allow them to really deliver for you?
Does each home have a healthy pipeline of interest to ensure that occupancy is not in danger?
We have the experience to help you meet your homes' goals through an improved and refreshed approach to your marketing efforts. That might involve:
refreshing your branding
improving your web presence
refining your creative approach in messaging and design
improving your communication tools (and helping define when they should be applied)
renewing the language and interpersonal communication methods used by your teams
applying a whole new methodology to gaining leads and pulling them through to sales
Most problems we have encountered follow from an apparent disjoint between the main care operation and the sales and marketing function of a home or a whole estate. It does not have to be and should not be this way. This is a key point we can help you address if you suspect this is an issue.
We can help you build the pipeline that meets the need of a care home company's business, short, medium and long-term.
Contact us today to find out more about how we can help you.