Marketing care homes to the private pay sector
- Are you really confident in achieving your company's
occupancy goals?
- Is your plan in place?
- Are you gaining the optimum level of private-pay residents?
If you are a care home operator, large or small, that recognises there might be a weakness here, then we would like to talk to you about how we can help. Not least because the days of sitting back and waiting for referrals and relying upon government and NHS-funded residents are behind us.
The Care Marketing Consultancy team has worked closely with substantial operators in this market. We have a unique experience of everything related to sales and marketing of care homes… nationally and internationally… from launches to maintenance… with every tool of the communication mix… establishing brands and producing accountable, measurable returns from marketing spend.
Ground rules:
- We understand that this is a product that nobody wishes to consider pro-actively: one that most put off until they are confronted by it through circumstance.
- Then the decision they are facing is emotionally charged and conflicting. So there is a need to create a deep empathy quickly.
Our team has unique experience of setting up very successful sales and marketing processes in this arena from scratch… processes that allow a care home company to work towards a proactive model of client and resident acquisition.
If this resonates with you at all, please get in touch with us soon. Meanwhile, feel free to spend time on this website to get a flavour of our knowledge and approach.